---
title: Platform Overview
subtitle: Understand how OrcaPulse is structured
slug: documentation/platform-overview
---

# Platform Overview

OrcaPulse is the operating layer between your lead sources, your qualification logic, and the actions your team or systems need to take next.

## What the platform does

OrcaPulse gives teams one place to manage inbound demand from social channels, messaging, and web forms. Instead of treating each touchpoint as a separate inbox, the platform turns new conversations into structured lead records with AI-supported qualification, routing, and follow-up logic.

## Operating model

The platform is designed around a simple operating model: capture every inbound lead, apply the right qualification logic, and then move that lead to the best next action.

- Capture and unify
- Qualify and decide
- Route and trigger

## Workflow architecture

- Channels: Connect where conversations start, including Instagram, WhatsApp, LinkedIn, TikTok, and web forms.
- Qualification logic: Define prompts, fields, workflow conditions, and execution behavior that shape how AI handles each lead.
- Actions: Trigger CRM sync, webhook calls, outbound messaging, AI calls, waits, and follow-up workflow steps.
- Execution settings: Configure delays, day and night timing, and duplicate-lead protection for more predictable automation.

## Channels and flows

- Inbound social capture
- Smart qualification flows
- Operator-ready operations

## Integrations and actions

- CRM sync
- Webhook events
- Automation connectors
- Workflow actions

## Governance and visibility

- Analytics
- Admin access
- Security
- Operational clarity

## Next steps

After the overview, move into setup and qualification-focused pages to configure your first OrcaPulse workflow.