WhatsApp pricing varies by country and template category. Website-facing prices use Twilio’s WhatsApp fee plus Meta template fees, with OrcaPulse markup applied.
Utility template messages in United States are $0.01008 per message.
Marketing template messages are Not available per message with Twilio + Meta + OrcaPulse markup.
Authentication template messages are $0.01008 for OTP and verification-style flows.
Free-form service-window messages are $0.006 per message because Meta lists no template fee and Twilio still charges its WhatsApp message fee.
These rows give you a website-facing OrcaPulse pricing view for the selected country across utility, marketing, authentication, and service-window WhatsApp messages.
| Message type | OrcaPulse rate | Twilio total | Includes |
|---|---|---|---|
| Utility templateOrder updates, reminders, and account notices delivered to WhatsApp users in United States. | $0.01008 | $0.0084 | Twilio $0.0084 total ($0.0034 Meta + $0.005 Twilio), with OrcaPulse 20% markup. |
| Marketing templatePromotional outreach, re-engagement, and campaign-style sends through approved WhatsApp templates. | Not available | Not available | Meta does not list this template category for this country in Twilio current pricing. |
| Authentication templateOne-time passwords, login codes, and verification messages using authentication templates. | $0.01008 | $0.0084 | Twilio $0.0084 total ($0.0034 Meta + $0.005 Twilio), with OrcaPulse 20% markup. |
| Free-form service windowCustomer support and reply-driven messaging inside the active service window. | $0.006 | $0.005 | Meta fee $0 during the customer service window, plus Twilio WhatsApp message fee and OrcaPulse 20% markup. |
WhatsApp pricing varies by country and template category. Final production pricing can vary by Meta category rules, routing setup, and message mix across your account.
Standard bands lower effective pricing as your WhatsApp volume grows, while the country guide helps show the operator mix most often associated with the selected market.
| Pricing item | Utility | Notes |
|---|---|---|
| Twilio per-message fee | $0.005 | Applied inbound and outbound |
| Meta template fee | Country/category based | Passed through by Twilio |
| OrcaPulse published rate | Twilio total x 1.2 | 20% markup |
| High-volume Meta tiers | Contact sales | Volume discounts may apply |
Higher tiers unlock automatically as your monthly WhatsApp traffic grows.
| Category | Utility | Meta tier |
|---|---|---|
| Utility template | $0.01008 | 80,000 list-rate tier |
| Marketing template | Not available | Not available |
| Authentication template | $0.01008 | 100,000 list-rate tier |
| Free-form service window | $0.006 | No Meta template fee |
Meta category rules and country tiers influence the final WhatsApp economics for different customer segments.
Sender profile and onboarding pricing varies depending on whether you launch with shared setup or dedicated account operations for larger messaging programs.
| Setup type | OrcaPulse setup | Bring your own |
|---|---|---|
| WhatsApp sender onboardingTwilio does not publish a standard monthly WhatsApp sender rental fee on the WhatsApp pricing page. | Contact sales | No monthly sender rental |
| Phone number used for WhatsAppIf you need to buy a Twilio phone number for WhatsApp, use the Twilio-powered number rental pricing page. | See number pricing | No Orca rental charge |
| Volume | Published setup rate |
|---|---|
| Self-serve sender setup | Contact sales |
| Multi-sender rollout | Contact sales |
Larger multi-sender deployments can unlock more efficient commercial terms.
WhatsApp pricing varies by country and template category. Website-facing prices use Twilio’s WhatsApp fee plus Meta template fees, with OrcaPulse markup applied.
Meta template pricing is market-specific, and final delivery economics can also vary based on message category and operational setup.
No. Utility, authentication, and marketing templates can carry different effective rates depending on country and the type of customer interaction.
Yes. OrcaPulse supports WhatsApp as a workflow channel, so the same country-based message pricing can apply inside follow-up journeys and automated sequences.
Yes. Once your volume is large enough, OrcaPulse can review country mix, message categories, and monthly traffic to discuss custom commercial terms.
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