Bandwidth

Overview

Bandwidth is unique in the communications platform space because it is both a software company and a tier-1 telecommunications carrier. Unlike other CPaaS providers that resell carrier capacity, Bandwidth owns and operates its own nationwide voice and messaging network across the United States. This direct carrier ownership eliminates intermediary hops, resulting in faster message delivery, lower latency voice calls, and more competitive pricing.

Within OrcaPulse, the Bandwidth integration provides enterprise-grade communication capabilities with the added benefit of direct network access. Businesses that need the highest levels of control, reliability, and regulatory compliance often choose Bandwidth because of its unique position as both a technology platform and a licensed carrier.

Bandwidth is particularly well-suited for organizations in regulated industries such as healthcare, finance, and insurance, where communication compliance and audit trails are critical requirements. The platform provides comprehensive tools for managing consent, maintaining delivery records, and ensuring adherence to TCPA and other regulatory frameworks.

Key features

Use cases

Here are the most common scenarios where the Bandwidth integration adds value to your OrcaPulse workflows:

• Regulated industry outreach: Healthcare, finance, and insurance companies use Bandwidth for lead engagement because of its built-in compliance tools and auditable communication records.
• High-reliability campaigns: When message delivery failure is not an option, Bandwidth direct carrier network ensures the highest possible delivery rates and fastest delivery times.
• Enterprise voice automation: Large organizations leverage Bandwidth carrier-grade voice for AI-powered calling campaigns that require consistent call quality and 99.999 percent uptime.
• Number-intensive operations: Businesses that need to manage hundreds or thousands of phone numbers benefit from Bandwidth direct provisioning and faster number activation.

How it works in OrcaPulse

• Bandwidth is connected from the Integrations page in OrcaPulse and scoped to your user account for secure, isolated access.
• Connected providers are available to communication features that use integration resources, including SMS steps, voice steps, and phone number selection.
• Status and lifecycle are managed from the card-level controls, providing visibility into connection health and usage.
• OrcaPulse routes communication through Bandwidth direct carrier network, taking advantage of the shortest possible path between your workflows and lead devices.

Setup guide

Follow these steps to connect Bandwidth to your OrcaPulse account:

1. Create a Bandwidth account. Register at bandwidth.com and complete enterprise verification. Bandwidth may require additional business documentation for carrier-level access.
2. Gather account credentials. Locate your Account ID, API username, and API password in the Bandwidth Dashboard. You may also need your application ID and site ID.
3. Connect in OrcaPulse. Open Integrations in OrcaPulse, choose Bandwidth, and provide the required credentials and account values in the connection dialog.
4. Register messaging campaigns. Complete 10DLC campaign registration or toll-free verification in Bandwidth to ensure compliant business messaging.
5. Verify the connection. Save and confirm the card status is Connected. Send a test message through a workflow to validate the end-to-end integration.

Best practices

Get the most out of your Bandwidth integration by following these recommendations:

• Complete 10DLC registration before launching SMS campaigns to ensure maximum throughput and avoid carrier filtering.
• Use Bandwidth number search API to find numbers in specific area codes that match your target lead geography.
• Monitor your Bandwidth Dashboard for delivery analytics and adjust campaign timing based on carrier performance data.
• Take advantage of Bandwidth direct carrier status to negotiate enterprise pricing if your communication volume exceeds standard tier thresholds.
• Implement proper opt-out handling using Bandwidth built-in compliance tools to maintain regulatory compliance across all campaigns.

Operational notes

• You can disconnect and reconnect Bandwidth without losing portal access or workflow configurations.
• Keep credentials updated when provider account details change. Bandwidth may require periodic credential rotation for security.
• Bandwidth enterprise accounts may have different rate limits than standard accounts. Contact Bandwidth support for volume scaling.
• The direct carrier model means fewer points of failure between OrcaPulse and lead devices, resulting in higher reliability.

Frequently asked questions